RUN FOREVER FOREVER RUN

This collaboration is one that changes a new perspective, applying several elements that are equally strong to unite. 

Moving your feet to run is the foundation. Run Forever Forever Run comes with a product mix with the keywords sports and streetwear. 

Carrying the running theme, Poison and Sevmid made several head to toe products such as Hats, Jackets, T-shirts to Pants. We can see, a mixture of Poison's signature pattern is wrapped into a flagship product from Sevmid, one of which is running. 

This collaboration is a long process. The management style that is fairly the same is here to be maintained and one day it will turn into a giant. 

Run Forever Forever Run can be an expansion of horizons to break through some product-related standards. The message is one of the important values, even though it sounds simple, running requires determination, enthusiasm and internal coordination. 

And, sometimes running can be an escape for some people.

Have a Nice Play

The concept of the collection is an interpretation of the soundof the youth in the 1960’s; littered with powerful anti-war sentiments and a newfound interest inthe abstract world of psychedelic music.

Althought Sevmid has never been one to shy away from color, Have a Nice Play explores broadwr color palette thought of series of four football jerseys. The jerseys integrate of Hippie culture throught undertones and colors such as purple, blue and green.

Today, technological advances are able to make people know and have anything. However, we provide the process in developing this product to trigger a sense of nostalgia and happiness for the Have A Nice Play series. The Have a Nice Play series this time appears partly because of the strong spirit of that generation. 

An interest in music and freedom, channeled into our sport and products. Producing Tie Dye pattern football jerseys that are synonym with Hippies. Coupled with the football team logo which consists of several essentials typical of Flowers Generation. 

This lookbook photo uses a concept with a sprinkling of flowers and a model that is approximately sixty years old to get the vibes from that generation.